E71 6 Principles of Influence in Home Buying

The 6 principles of influence describe the psychological forces that govern all selling, persuasion, and decision-making.

Robert Cialdini, also known as the Godfather of Influence, is the social scientist and author of “Influence,” the NYT best-seller with over 3 million copies sold.

Let’s talk about how Cialdini’s 6 principles apply to real estate, both for realtors and home buyers.

Buying a home? Pick up a copy of my book:

home buy cover

How to Buy Your Perfect First Home: What Every First-time Homebuyer Needs to Know

Available at Amazon.com

Questions answered in the book:

A testimonial from a reader:

⭐⭐⭐⭐⭐ “Very comprehensive – covers all important points and even points I hadn’t considered.  Style is straightforward, practical, no BS… and I liked that there was even a little bit of humor sprinkled in. Loved the checklists — what questions to ask; what to look for during open houses; how to get finances in order; etc.”

*Disclosure: Links to my book are “affiliate links,” and as an Amazon Associate, I earn from qualifying purchases.